1) COVID19 has lengthy implications for both individuals and corporations. Executive coaching is one of the most effective support frameworks for helping individuals navigate change, according to empirical studies (IOC, HBS, IFC, and so on). We're not going back to "business as usual" anytime soon, if ever. Coaching assists leaders in identifying, prioritizing, and communicating their (and their companies') most critical needs, thereby aligning leadership teams around common visions, goals, and actions, allowing them to "co-create" intentional change rather than reacting reflexively, inconsistently, and incoherently.
2) Professional coaching has been shown in studies to reduce stress, improve performance, and boost satisfaction. When leaders are stressed, they have trouble thinking creatively, managing impulses, devising and implementing successful plans, and expressing empathy - all of which are essential skills for effective leadership. Coaching relieves stress and allows leaders to tap into their innate creativity, problem-solving abilities, executive functioning, empathy, and resilience – all of which are crucial right now.
3) It's a strategic need to keep and develop great people. During COVID19, organizations will require exceptional thinking and performance in order to survive and grow. Leadership coaching is one of the few learning, growth, and development strategies that has been demonstrated to be effective.
Coaching is a proven and cost-effective retention method that helps enhance leadership skills, efficacy, and confidence. Nothing encourages loyalty (and productivity) like displaying confidence and appreciation by investing in your most critical employees' talents, emotional well-being, and professional pleasure.
4) Coaching assists people in dealing with obstacles in a healthy and effective manner. Because these are unusual circumstances, and leaders have few historical precedents to use as a guide, managing this transformation is extremely disorienting and disruptive. Leaders who "buckle down," "put up a stiff upper lip," and "ignore the pain" of their (and their employees') unpleasant experiences risk burning out, crashing when the crisis passes, or sublimating worry, fear, and stress into poor performance, health problems, and damaged (personal and professional) relationships. Instead, leaders who cultivate and apply emotional intelligence may turn and channel otherwise damaging emotions into vital energy, motivation, and stability by seeing, allowing, and metabolizing their feelings and concerns in healthy, constructive ways.
5) High Return on Investment: A tiny investment in mentoring during this crisis will yield multiples in future returns. Companies and individuals that survive COVID19 by
(1) reducing the toxic effects of fear, stress, and paralysis, and
(2) remaining flexible and agile enough to truly "think outside the box," will be able to devise and execute pivot plans, allowing them to capitalize on the opportunities created by their competitors' demise.
These dynamic leaders will gain a massively favored position from which to increase market share, expand into previously crowded markets, and not only survive, but also grow sales and profits. Given the extraordinary impact of the conditions in which leaders currently find themselves, it is highly improbable that they will be able to move beyond the immediate threat and into the simultaneous promise of new prospects without the kind of tremendous assistance that coaching can provide.
6) Providing coaching to managers and leaders is beneficial to the entire workforce. According to research, CEOs have a powerful rippling impact on their organization's "weather." Those around them are better equipped to respond wisely and intentionally when they are calm, emotionally regulated, thoughtful, methodical, and patient. (The same can be said for parents and children.
7) Coaches assist people in breaking free from ruts and mindsets. Surviving and succeeding in this era necessitates a flexible brain capable of responding with flexibility and inventiveness while being deliberate and logic-based. Coaching assists individuals in identifying, deconstructing, and replacing limiting beliefs with more powerful contexts, as well as moving into more open and responsive mindsets.
8) Even when we can't change the external landscape, coaching helps people find their inner resilience and potential. Any good coach understands the importance of focusing on the client rather than the problem. When leaders use coaching to reestablish a grounded connection to their values, strengths, and purpose, they see more possibilities and build internal resilience. In what increasingly feels like an unpredictable world, this re-grounding gives a sense of control and confidence.
